Market Research Analysts and Marketing Specialists
Marketing & Sales • Business & Finance Careers
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes "Web and Digital Interface Designers" (15-1255), "Art Directors" (27-1011), "Graphic Designers" (27-1024), and "Public Relations Specialists" (27-3031).
Understanding Salary Statistics: The typical salary (median) shows what a middle-of-the-road Market Research Analysts and Marketing Specialists earns, making it useful for salary negotiations. The average salary (mean) can be higher due to top earners and is often used in industry reports.
Salary Distribution
National salary ranges for Market Research Analysts and Marketing Specialists (2024)
Highest Paying Metropolitan Areas
Top 10 metro areas with the highest salaries for Market Research Analysts and Marketing Specialists
Top Industries
Industries with the most Market Research Analysts and Marketing Specialists positions
Work Environment
Career Overview
💼 About This Career
Market Research Analysts and Marketing Specialists professionals work in business & finance careers, specifically in marketing & sales. This role typically requires bachelor's degree and offers a median salary of $76,950.
📊 Job Market Outlook
The job growth outlook for Market Research Analysts and Marketing Specialists is rated as High. Currently, there are approximately 861,140 people employed in this occupation nationwide.
Related Skills & Keywords
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Data Source: Salary and employment statistics are from the Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) program , 2024 data. Historical trends show changes over time. Individual results may vary based on experience, location, and employer.